The Power of Customized Packaging Designs
Customized packaging design is among the critical elements favouring a product more than its counterparts. As a natural consequence of this situation, the tendency of worldwide brands to Customize packaging designs for their products is increasing yearly. The Customized designed packaging market, 32.57 billion dollars in 2021, is expected to reach 51.74 billion in 2030. So, why is Customized packaging design important for brands? What is the relationship between brand awareness and packaging? How to make impressive packaging? You can find the answers to all these questions in the continuation of the content we have prepared.
It is possible to list the importance of Customized brand packaging design under three headings.
Customized designed packages enable the products to be protected from external influences and transported comfortably. These types of packaging are also unique tools to impress customers and to be memorable on a brand or product basis. The Customized brand packaging design makes it easier for the target audience to notice the products, especially when using traditional shopping channels, with their striking appearance.
Customized packaging ideas are one of the ideal solutions in terms of reflecting the brand identity to the target audience. Packaging, a part of the brand's identity, makes remembering which corporate values you care about easier. For example, You can choose recyclable materials at the design stage. So, you can directly make your customers feel your importance to issues like sustainability.
Among the benefits of Customized packaging, it should be noticed that it gives brands the advantage of standing out from the competition. The way to make the most of this advantage is to analyse the relationship between customer loyalty and packaging design correctly. Brands that consider the target audience's needs during the design phase of their product packaging can outperform their competitors more easily.
The packaging design applications that are most preferred by brands and increase customer satisfaction are as follows:
When it comes to Customized packaging design application examples, the first options that come to mind are minimalist and stylish designs. The minimalist approach that gives packaging the timeless feature prevents customers from being exposed to too many design elements. Minimalist design lets the target audience perceive the brand as plain and honest. Adhering to such a design approach also gives products a distinctive feature. By using minimalist design packaging for your products, you can ensure that customers who want to make the best choice prefer your brand.
Environmentally sensitive packaging has the feature of being models that directly affect customers' product choices in recent years. According to a global study, 53% of consumers turn to brands they think are more environmentally friendly when choosing brands and products. You can respond to this trend best by choosing environmentally friendly materials, primarily corrugated cardboard in packaging design.
Including impressive graphics in the design phase is one of the most adopted approaches, especially regarding packaging, such as pizza boxes. This method is also ideal for brands that want to make storytelling on packaging. It is possible to attract the users' attention through the packaging in which the product content is transformed into fun visuals using bright colours. A similar effect can be created by including the types of mascots that connect the products in the design.
In packaging design, the size and features suitable for the product are as important as the design, and the packaging printing is just as important. Developed packaging that is perfectly compatible with the product and high-quality printing designed appropriately for the brand; It protects the product and increases brand awareness. Corrugated cardboard packaging is the leading choice due to its flexibility, light weight, durability and high recyclability. Flexo and digital printing options are available for corrugated cardboard packaging. Rapidly developing corrugated cardboard digital printing technologies create the advantage of high quality, multi-colour, fast, innovative and personalised printing. Ankutsan's Premium digital printing technology suits all sectors and will highlight your brand and products; it offers high-quality, eye-catching printing options.
Like consumer behaviour and brand needs, approaches to packaging design are constantly changing. Here are the most significant technological changes and innovative ideas that emerged as a result of this.
Technological applications in packaging design are divided into three main categories: active, controlled and intelligent. In addition to advanced packaging technologies that increase the service life of products and facilitate their storage, new applications have been introduced in the design process in recent years. For example, to improve the visual appeal of the packaging, until recently, only classical graphic processing software was used, and now artificial intelligence-supported applications are put into use. In fact, innovations such as augmented reality applications are also used at the design stage.
The higher the user experience in packaging, the easier it can be to increase the brand's market share. Multi-purpose packaging designs come to the fore as the easiest way to achieve this. Multipurpose packaging designs make connecting with brands and products easy for the customer. It also eliminates the necessity of designing different packages for similar types of products. Thus, while contributing directly to protecting the environment, the share of packaging design in the budget can be reduced.
Personalised packaging design can be completed in 2 to 4 weeks. Depending on the packaging requirements and depth of detail during the design phase, this may take several months.
The cost of personalised packaging design may differ depending on the requested format's technologies, materials, and features.
The corrugated board is the best material choice for personalised packaging design. In addition to this material, paper types such as kraft liner, imitation kraft, and fluting can be preferred in line with different needs.
High-quality personalised packaging designs contribute to increasing brand awareness with their striking appearance.
In packaging design, typography is essential to ensure the product's differentiation and increase its memorability. The use of correct typography in design also makes a positive contribution to brand awareness.
Colour psychology in packaging design effectively conveys the brand message to the target audience. By including the right colours in the design, the visibility of the products can be increased.
Minimalism in packaging design: It can create a sense of functionality, quality and reliability in the target audience. Through this approach, the message that importance is given to sustainability on a brand basis can also be provided.
Personalised packaging designs positively affect customer loyalty by enabling products to be easily distinguished from their counterparts and strengthening the brand association.
Aesthetic appearance, easy portability, ability to protect the product, and information content come first among the features preferred by the customers in their packaging designs. Nowadays, the packaging material is also among the elements customers pay attention to.
Among the latest trends in sustainable packaging design, clever waste reduction methods and bio-based materials, reusability comes to the fore.
